The Catholic Funding Guide

Growing a Subscriber Base to Connect Grant Seekers & Funders

Mobilizing a Small Team
for Epic Results

The Catholic Funding Guide was facing an uphill battle. Their subscriptions were dwindling and prospects were trickling out of their sales funnel. With limited capacity, they needed a simple solution to win back former subscribers, attract new customers, and expand their audience into a new segment—all while growing brand awareness and revamping their website. With big goals and a small team, the Catholic Funding Guide brought Heroic on board to steer marketing efforts in a revenue-generating direction.

Service Provided

Campaign Development
Customer Service
Ongoing Support
Script Writing
Social Media


Project Details

About The Client

The Catholic Funding Guide is a subscription-only database connecting grant seekers with Catholic-inspired funders.


  • Nonprofit


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Grew LinkedIn audience from ~100 to 877 in less than 2 years
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322 users from organic search to 1181 users in 2 years
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Overall users from all channels increased from 892 to 2010
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Traffic from organic social increased from 6 to 72
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Paid search traffic from Google Grants Ads increased from 74 to 167

Not only did the Guide’s website receive a fresh, intuitive and branded look, but we also added pages to improve SEO and reach various segments of the audience.


With an emphasis on winning new subscribers while serving existing customers, we devised an email strategy that included segmented newsletters and sale emails, adding more value to those on our lists (and increasing open rates and click-throughs).


To increase organic traffic and sales, we took charge of the blog, focusing on strategic keywords, relevant topics, and promotional opportunities to build a cohesive learning hub.


From how-to videos to promotional videos to blog content videos, we aided the client in video creation, providing script, production, post-production, and other services where necessary. We even sent our video team to California to film interviews for our client’s partner, FADICA Catholic Philanthropy Network.


To help add value to the Catholic Funding Guide’s subscribers we began assisting the client in hosting quarterly webinars. This involved coordinating with guest speakers, promoting the webinars, monitoring chat during the presentation, and later identifying video clips to be used in a content marketing capacity.


Using a combined strategy of organic growth and paid ads, we facilitated a LinkedIn page that shared knowledge, promoted the Guide, and ultimately acquired over 700 new followers (and counting).

“Heroic Strategies has been my secret weapon to growing the Catholic Funding Guide. We grew revenue 40% in the first year with their help. They are an extension of my team and make my job easier.”
— Jon Jakoblich, Director