BY THE NUMBERS
Not only did the Guide’s website receive a fresh, intuitive and branded look, but we also added pages to improve SEO and reach various segments of the audience.
With an emphasis on winning new subscribers while serving existing customers, we devised an email strategy that included segmented newsletters and sale emails, adding more value to those on our lists (and increasing open rates and click-throughs).
To increase organic traffic and sales, we took charge of the blog, focusing on strategic keywords, relevant topics, and promotional opportunities to build a cohesive learning hub.
Videos
From how-to videos to promotional videos to blog content videos, we aided the client in video creation, providing script, production, post-production, and other services where necessary. We even sent our video team to California to film interviews for our client’s partner, FADICA Catholic Philanthropy Network.
Webinars
To help add value to the Catholic Funding Guide’s subscribers we began assisting the client in hosting quarterly webinars. This involved coordinating with guest speakers, promoting the webinars, monitoring chat during the presentation, and later identifying video clips to be used in a content marketing capacity.
Using a combined strategy of organic growth and paid ads, we facilitated a LinkedIn page that shared knowledge, promoted the Guide, and ultimately acquired over 700 new followers (and counting).
