BY THE NUMBERS
From Concept to Launch…and Beyond
Creating a Product—and Its Branding—from Scratch
Product & Merchandise
First things first. The product—a nutrition bar for young athletes—needed a name. It needed packaging that would appeal to tweens and older. And it needed to build rapport with parents and kids alike. Working alongside the STRONGFAST team, we developed the prototype for what is now the official branding. As a bonus, we got to witness the company sell out of their initial product run.
From start to finish, we collaborated with the founders of STRONGFAST to plan and execute a successful crowdfunding campaign to earn enough to launch their business.
Based on focus groups, the STRONGFAST team knew their product filled a gap in the niche market. However, parents weren’t always aware of the role that nutrition could have for student athletes. The home page video needed to tell the brand story while explaining the need in a captivating way. The end result was a high-energy video that appealed to parents as the decision makers, but got kids excited, too.