THE MISSION

Radenso is a manufacturer of radar detectors. They wanted to increase sales on their website, so we took a look at their current marketing efforts and saw that there was a large potential when it came to digital marketing and e-commerce.

ACHIEVEMENTS

We started to get immediate results by updating their current paid ad strategy. We were able to hone in on the targets that were generating sales and stopped bidding on phrases that did not generate any business. 

Next we developed a content marketing strategy where we launched Radar University a blog dedicated to helping people understand the countermeasure industry. Once we were driving steady traffic to the site we then shifted our attention to conversion rate optimization.

One of the most effective things we did was leverage an cross-sell feature to increase the number of add-on accessories for each sale. This helped drive up the average order value and total number of items per order.