California Western School of Law

CAPTIVATING NEW RECRUITS THROUGH REAL STORIES
ABOUT JUSTICE

Facebook views
Social media followers added
Videos created
Unique stories told

How does a college boost it’s enrollment in an age where institutions are charged by the power of the millennial voice while being threatened by online degree programs? You tell the story of what it means to be part of something great.

THE MISSION

As California Western School of Law began it’s quest to rebrand itself, they needed a team that could bring an outside perspective to the table and who could reach potential candidates through organic means. The solution was to create a series of videos that included mini documentaries, tours, program highlights and short social media clips about current topics.

 

ACHIEVEMENTS

As rebrand progressed, our team continued to collaborate and assist in developing new content that was fresh and compelling. Our most valuable contribution was bringing a filmmakers perspective to the table which allowed us to tell the stories through a lens that could emotional connect to the viewer. Each video was crafted to be both part of a series and to stand alone, yet still carry the same effectiveness. The result was increased social media following, a record breaking enrollment the following year and a portfolio of stories that continue to make and impact and drive traffic.

SERVICES

Story DEVELOPMENT
Video Production
Post Production

LINKs
facebook.com/californiainnocenceproject/
cwsl.edu
californiainnocenceproject.org

 

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