Taking over a business has a unique set of challenges, especially when you are changing the name. Dr. Stephan Laub came to us knowing we had to create and execute on a marketing strategy to give his two chiropractic offices local exposure.
We first started by updating the two Google My Business listings to reflect the name change to All Star Chiropractic, then did the same across over 60 other business listings to ensure consistency and best optimization practices.
Then we created a new website for Dr. Stephan’s offices where we explained All Star Chiropractic’s services and prompted visitors to schedule an appointment. We also created a content marketing strategy writing informational articles to help rank in search engines and provide relevant content to people looking for chiropractic and massage services.
Once the site was in a good spot, we deployed a digital marketing campaign that spanned Google search ads, Google retargeting ads, Facebook retargeting ads, and Bing ads to drive new and repeat business to the two locations.
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